Talent Marketing Solution
Turn your employer brand into a talent magnet.
Advanced RPO’s talent marketing services help you attract the right candidates, stand out in a competitive hiring market, and bring your company’s culture to life.
Why talent marketing is critical to hiring success
In today’s hiring landscape, top talent won’t just stumble across your job openings. They need to be drawn in by a compelling story—and guided through a seamless journey from awareness to application. That’s where talent marketing comes in.
At Advanced RPO, we help you craft and amplify an authentic employer brand that resonates with candidates, improves the candidate experience, and drives better hiring outcomes. And when you’re ready to activate that message in the market, our Talent Attraction solution ensures it reaches the right people at the right time.
Talent marketing challenges we solve
If you’re facing any of these issues, you’re not alone—and we can help:
Many organizations face these same issues—but few have the in-house expertise or bandwidth to solve them. That’s where we come in.
Custom recruitment marketing services built for you
Our approach to talent marketing is rooted in deep collaboration. We partner with your team to deliver strategic, tactical, campaign-driven talent marketing solutions tailored to attract, engage, and convert the right people. You’re not just building an employer brand—you’re activating it across the candidate journey.
Here’s how we help:
- Employer brand and EVP development: Dive deep into your brand presence (career site, review sites, messaging) and craft or refine your Employee Value Proposition so it authentically reflects what employees love—and what future applicants will care about.
- Candidate experience optimization: Update your career site and employer profiles on sites like Glassdoor and Indeed to ensure your messaging, visuals, and candidate experience reflect your culture and attract the right talent.
- Talent community engagement: Nurture past applicants who weren’t the right fit—or passive candidates—with email campaigns, targeted content, and segmented messaging to keep your talent pipelines warm.
- Talent targeting campaigns for hard-to-fill and/or high-priority roles: Combine market data, technology, and expert insight to generate a flow of qualified applicants without adding pressure to internal teams or disrupting current processes.
- Recruitment marketing campaigns: Develop personas and job‑family‑specific messaging, then deploy multi‑channel campaigns and candidate-centric experiences to target and keep talent engaged throughout the process.
- Campus and career event management: Plan, promote, and execute career fairs, campus recruiting initiatives, and virtual or in-person hiring events that boost employer visibility and engage early-career talent.
Talent marketing that delivers results
When your employer brand, messaging, candidate experience, and outreach are aligned, the impact is immediate:
- Reduced time-to-fill
- Improved quality-of-hire
- Increased application volume and sustained candidate engagement
- Stronger alignment DEI and culture goals
On top of creative and strategy, our team brings deep recruiting experience—so your talent marketing isn’t just polished, it’s practical and performance‑driven.
Talent marketing results in action
Hear it from our customers
“I was so impressed with the quality and detail of the work. The team nailed my vision spot on!”
—Head, Global Talent Acquisition Center of Excellence
Case Study
Amplifying an Employer Brand to
Increase Candidate Engagement
How a bold employer brand strategy helped one Advanced RPO client boost candidate engagement and improve offer acceptance rates across key talent segments.
Ready to build a brand that attracts and converts?
Whether you’re laying the foundation for your EVP or looking to get more eyes on your open roles, our Talent Marketing team partners with you to build pipeline, engagement, and brand trust from the inside out.